Limegreen in the grove with new Luminar deal

BIRMINGHAM-based Limegreen Communications has won a competitive pitch to secure the PR account for Luminar Group, the UK’s largest nightclub operator.

Limegreen founders, Sarah Perrins and Jo Mathers, are highly experienced in the bar and leisure sectors having worked for Punch Taverns and Spirit Pub Company.

Limegreen will be providing a 24/7 press office function as well as proactive PR support for Luminar’s 56 club portfolio, which includes market leading brands such as Oceana, Liquid and Lava & Ignite.

Ms Mathers, managing director of the firm, said: “We are obviously thrilled to be working with Luminar, who join our growing client list in the leisure sector which includes cocktail bar operator, Be At One and Burton Breweries Charitable Trust.”

Luminar, former owner of Birmingham’s Jam House, went into administration in October 2011. Two months later a group of private investors acquired the remaining assets from the administrators. The Luminar Group Ltd is now the largest nightclub operator in the UK and has a number of the most iconic brands in the sector.

Cogent Elliott ties up PR deal with online travel firm

THE PR team at Cogent Elliott has been appointed to handle the consumer and business-to-business PR campaigns for online travel firm redspottedhanky.com

The appointment sees Cogent PR joining the existing agency team to work on the brand’s digital, advertising and customer relationship management activity.  The Cogent PR team, led by Louise Bucknall, will help promote redspottedhanky.com’s ethos to provide ‘Your Travel Needs All Wrapped Up In One’.  A website refresh and further service enhancements are already on the agenda.

Cogent’s PR activity will generate increased traffic to redspottedhanky.com, encourage greater use of the booking platform and provide a plethora of fun content for the website and its associated social media channels.

Mike Phillipson, CEO, Cogent Elliott said: “This extension to Cogent’s relationship to redspottedhanky.com is testament to the efforts of Louise and her team.  The PR team have developed a great reputation for the high levels of enthusiasm and creativity match found throughout Cogent Elliott.”

Golley Slater appointed to Coventry shopping centre

COVENTRY’S largest indoor shopping centre, West Orchards, has appointed Golley Slater Central to manage its seasonal campaigns, social media, and provide press office support throughout the year following a three-way pitch.

Golley Slater Central will develop two campaigns to promote the shopping centre during the summer and Christmas period, whilst also providing social media and press office support.

Andy Talbot, Managing Director for West Orchards shopping centre, said: “We were looking for an agency that understood the local community and would be able to generate inspiring campaigns to engage both the retail and leisure tenants.”

The win follows appointments for Golley from The Air Ambulance Service, Ultimate Finance Group plc and Chrysalis Solmotive.

Golley Slater Central’s senior account manager, Lindsey Reaney, left, and senior account executive, Phillippa Holmes are pictured celebrating the new appointment.