Healthy new account for design agency Formation

WARWICK digital design agency Formation is creating the branding and website of the new private hospital for eyes and dentistry in Leamington.

Space Healthcare has more than £1m worth of state-of-the-art equipment and uses the latest innovation and technology for a range of eye and dental procedures, including laser eye surgery, intraocular lenses, cataract treatment and a wide range of dental procedures.

The centre has also introduced Raindrop, a new technique pioneered in the United States which can correct reading prescriptions using a miniature lens placed in the cornea of the eye.

Robert Morgan, a director who runs the dental unit and also lectures in dentistry at the University of Birmingham, said they had chosen Formation because of the agency’s reputation for creativity.

“We were impressed by their ideas and the way they quickly got to understand our business and what we wanted to achieve. They have created some amazing ideas for branding and some stunning website designs for us,” he said.

“We are at the very forefront of laser vision correction and cosmetic dentistry and it’s important that our branding reflects that.

“We are highly skilled, use the very latest techniques and our hospital is fitted with the most up-to-date equipment available. We need to get that message out there and we believe that Formation is the right agency to do that for us.”

Martin Gordon, the founder and managing director of Formation, said: “This is a very exciting project for us at a time when we are taking on more design and administrative staff to handle all the new clients we are winning.”

He said the agency currently had more than 60 clients, ranging from Mazda car dealerships, Mitsubishi and ETG (Engineering Technology Group) to a luxury French chateau in Dordogne.

S & X Media becomes Gung Ho

BIRMINGHAM-based PR and marketing agency, S & X has rebranded as Gung Ho and has launched a new website to highlight the changes.

The agency, which was originally set up 12 years ago, has also relocated to new offices in Newhall Street to support its new image.

It has taken inspiration for its new name from a Chinese phrase that means ‘work together’.

The agency, headed by managing director Paul Phedon, is also highlighting its digital presence to reflect the increasing demand for services within the complex digital media landscape. It said effective websites, social networks, videos, blogs, microsites and wikis were all now essential components of a digital marketing strategy.

Tomorrow People recognised in global awards

BIRMINGHAM-based inbound marketing agency, Tomorrow People, has been recognised in two categories of the HubSpot Annual Partner Awards.

HubSpot, the second fastest growing software company in the US, awarded the agency with both the Client Success Management (International) and Happiest Clients (International) awards. The announcements took place at the INBOUND 13 Partner Awards Reception Hubspot held in Boston.

The Partner Awards recognise agencies across the globe that have demonstrated exceptional growth in inbound marketing over the past year.

As well as growing their marketing team with over 20 new members of staff, Tomorrow People has also maintained a high rating in the ‘Customer Happiness Index’ (CHI), a HubSpot measurement that scores the satisfaction of each agency’s clients.

Patrick Shea, HubSpot’s Head of Channel Marketing, said: “Tomorrow People has challenged marketers everywhere to take their inbound efforts to the next level by creating compelling content and growing their following rapidly over the past year. We’re proud to have Tomorrow-People setting the standard for how to do inbound right.”

Alistair Norman, Marketing Director at Tomorrow People, said: “It’s an honour to win these two awards. HubSpot has got over 1,000 partners worldwide, and to be selected among all of them shows that Tomorrow People maintains the highest standards in the industry.”