Bridge PR lands major construction sector account

COVENTRY PR firm Bridge PR & Media Services has been awarded the public relations account for crash energy management expert Oleo International.

Bridge, which already has a significant presence within the construction and engineering sector, will manage a campaign for the Coventry-based engineering firm to position it as a world leader within energy absorption.

Part of the wider T A Savery and Co Group, Oleo International designs, manufactures and supplies all of its products in the UK and China, with worldwide distribution. The company is a specialist provider of energy absorption products across multiple sectors, with a focus on the elevator, railway and industrial markets.

The campaign managed by Bridge will see Oleo International positioned as international leaders in energy absorption products and applications; as well as a Midlands company that is helping to develop the next generation of engineers through its apprenticeship programme.

The campaign will use traditional forms of PR targeting a variety of international construction and engineering publications.  The PR brief also includes work for Oleo’s partner Savery Hydraulics, a leading expert in the design and manufacture of hydraulic solutions, electro-hydraulic solutions, and small individual industrial units.

Bridge was awarded the contract based on previous campaigns it had managed for one of Oleo International’s suppliers. The company’s previous experience within the construction and engineering sectors was also a major factor in the appointment.

Bridge managing director, Denise Taylor, said: “We are delighted to be working with Oleo International and supporting them on a number of their product launches. Oleo International is a Coventry firm with an international presence, one of the true British engineering champions based in our region.”

Aidem Digital recognised for growth

BIRMINGHAM-based social enterprise Aidem Digital CIC has won the Social Enterprise West Midlands Profit Award, which recognises the operation for its strong commitment to growth.

The SE develops and delivers media projects that have a social impact. It provides services for digital photography, video production, online brand and marketing, website design and implementation, use of social media, graphic design and more.

It works with social businesses, ethnic minorities and assists in digital media skills development.

It said growth came in many ways for a social enterprise but to win the award the operation had to show a strong return on the investment in the development of skills and productivity among its staff.

The award was sponsored by Anthony Collins Solicitors, which Aidem said had been very impressed with the SE’s drive to strengthen its business and social impact.

Aidem Digital CIC was recognised for its growth by the RBS SE Index 100 for achieving 241% growth in 2012 and in 2013 the company stood in third place in the West Midlands region overall. In addition, the Goldman Sachs 1000 Business programme has also helped to shape a three-year growth plan for Aidem.

drpgroup enjoys its best year to date

THE drpgroup has enjoyed its most successful year to date, exceeding all financial targets as well as growing the business across the board. The Droitwich-based group reported turnover of £16m with a net profit of £1.8m for 2013.

Throughout the year the group underwent a number of significant developments to improve performance and deliver outstanding results.

The year also saw the company open its purpose-built studio production complex and grow its workforce to 35.

It also delivered a number of large-scale events and grew new relationships with ENRC and JCB. It also delivered multi-lingual UK and international based events.

Dale Parmenter, group managing director, said: “This year we’ve seen a lot of confidence return to the communications industry and all of our divisions have been incredibly busy. The team’s hard work throughout the year has ensured we’ve delivered not only great results for the drpgroup, but for our client’s as well.”