Growing levels of international business prompt Filtermist to launch global website

SHROPSHIRE-based manufacturer Filtermist is aiming to develop its export potential with the launch of a new global website.

The oil mist removal specialist’s products are used to remove hazardous oil mist generated by a number of manufacturing processes in industries as diverse as aerospace, automotive, medical and food processing.

First established in 1969, the company sells its UK manufactured units into more than 60 countries worldwide, through a network of experienced international distributors.

The brand new website has been designed to accurately reflect Filtermist’s position in the marketplace and provide its global customers with all of the information they might need about its products and services in their own country.

The company, now owned by Swedish Absolent Invest, has also introduced a new global domain strategy which includes country specific URLs to help boost search engine performance in each territory.

Comprehensive country specific sites have been launched in a number of nations including China, Japan, France, Germany and Spain – each containing translated product and application information, as well as details of global exhibition attendance relevant to each country.

James Stansfield, Filtermist’s managing director, said the new hub was needed because of the firm’s growing level of international business.

“We are competing for business on the world stage and working with a number of multi-national manufacturers. The internet plays a huge role in our global marketing activities so we needed a robust website that would work across the world,” he said.   

“The .com website is designed to act as a central hub that links all of the country specific and distributor sites together and contains all of our global news, as well as details of international events where Filtermist will be in attendance.

“Our new translated country specific sites contain a wealth of product information, images and case studies to make it as easy as possible for our customers to access the information that’s relevant to them. We are very pleased with our new resources and hope our customers around the world will find the information they contain extremely valuable.”