Jones Lang LaSalle is no more as JLL brand is adopted
PROPERTY consultancy Jones Lang LaSalle will in future be known as JLL, an abbreviation that is widely used anyway.
The firm, which has a large Birmingham operation, says shortening its name to JLL is “a natural evolution of the firm’s historically rich brand, recognising that it is a truly global company located in multiple markets, with a wide range of expertise applied through many different client services”.
Charles Doyle, chief marketing and communications officer at the Chicago-headquartered business, said: “JLL is easily pronounced, remembered, visible and representative of our firm wherever we serve our clients around the world.”
Ian Cornock, lead director at JLL in the Midlands said : “As the commercial property market hots up once again in the Midlands, there couldn’t be a better time to launch our new logo and restate our intentions as a leading global real estate company serving the region.
“Many already naturally abbreviate Jones Lang LaSalle to JLL and with our increasing use of social media and mobile channels, it makes sense to move forward with a name and new logo which is in part already embedded in people’s minds and is simple to remember and travels well across the global markets in which we operate.”
The JLL name and new logo will be rolled out globally over the next two years.
