Purity partners with Birmingham Independent Food Fair to celebrate city’s gastronomy

WARWICKSHIRE brewer Purity Brewing Company has announced a partnership with Birmingham Independent Food Fair, the new food and drink festival taking place at Millennium Point.

Brewed at an eco-friendly brewery, Purity’s award winning beers Pure Gold, Pure UBU and Mad Goose are stocked in pubs, bars and shops throughout Birmingham as well as other parts of the UK.

It has recently extended its range with the launch of new ales, Longhorn IPA and Lawless Lager.

Purity has put beer and food matching at the heart of its business and working closely with the likes of Michelin-starred chef Andreas Antona, of Simpsons, it has opened its first bar in Birmingham city centre.

The firm said its decision to sponsor the Birmingham Independent Food Fair, which takes place on September 13, reflected its continued interest in gastronomy.

Paul Halsey, managing director at Purity Brewing Co, said: “At Purity we’re keen to support the local independent economy. Food and drink producers are a huge part of what makes this region special, and this new food fair in Birmingham will bring them together. Our beers go perfectly with great food.”

Purity will operate a craft beer bar at Birmingham Independent Food Fair, where visitors will be able to try and buy different beers from the company’s range.

The fair is also sponsored by Langley’s, a premium gin distilled in Birmingham, who will head up the Spirits & Wine section. Other stalls housed within this category will include Soul Tree Indian Wine, The Birmingham Whisky Club and a cocktail stand by the Bitters ‘n’ Twisted group.

An array of over 40 independent producers and street food traders will be spread throughout Millennium Point and Eastside Park, offering visitors food to try and buy.