Flybe concludes new frequent flyer deal with Avios
EUROPE’S largest regional airline, Flybe, has announced a significant new customer loyalty partnership with Avios, part of International Airlines Group (IAG), the parent company of British Airways, Iberia and Vueling.
Flybe said the agreement, which takes effect from October 27, marked another step in its efforts to offer more benefits to its customers, adding value to their flight deal and providing a broader selection of redemption opportunities for frequent flyer points.
Avios operates the global Avios currency for the British Airways Executive Club, Iberia Plus and Meridiana Club frequent flyer programmes as well as the Avios Travel Rewards programmes in the UK and South Africa.
The new partnership with Avios replaces Flybe’s existing Rewards4All frequent flyer programme. Rewards4All members will need to redeem their outstanding points within six months in order to qualify.
The new agreement follows Flybe partnerships recently with booking.com, the world leader in online accommodation booking and STA Travel, which has established Flybe as ‘Preferred Partner for Student and Youth Travel’ with the world’s largest student and youth travel company with a 2.3m database. It also follows a new codeshare agreement with Finnair and an interline agreement with Aer Lingus.
Saad Hammad, Flybe CEO, said: “This agreement represents a significant service enhancement for Flybe customers – a big step change that opens up a new world of reward possibilities.
“We join Avios following an extensive review of frequent flyer programmes, including our own in-house programme Rewards4All. We determined a better customer proposition existed, and the clear choice was Avios. There are 2m customers with billions of Avios within 30 miles of a Flybe airport. “
The Avios partnership begins on the same day Flybe begins operations at London City Airport.
Gavin Halliday, Managing Director, Avios, said: “This is an important partnership for Avios, building on our commitment to provide engaging collection and redemption opportunities for Avios Travel Rewards Programme members. Our members will benefit from access to even more reward flights and on new regional routes, as well as the new opportunity to collect when flying with Flybe.”
