Lifestyle: Food & Drink – Purity launches new membership scheme
WARWICKSIRE brewing company Purity has launched a new membership scheme for its customers offering discounts, exclusive product offers and invitations to special brewery events.
In the nine years since Purity started brewing its award-winning beers, it has developed a passionate fan base. Now, The Puritan Membership Scheme will allow the brewery’s fans to become ‘Puritans’, members of a very special club which rewards them for their loyalty to the fast-growing British brand.
Paul Halsey, managing director of Purity, said: “The Purity faithful have become advocates for a brand which is based on the principles of Pure Eco, Pure Quality and Pure Ingredients, and the growth of the business could not have been achieved without them.
“Being a Puritan is about being part of a group of like-minded people, who want to celebrate the finer things in life. Good beer, top food, ace music and the great outdoors are in the heart of every Puritan.”
Today, Purity employs 29 staff and the business is building on its loyal local following by bidding to secure national recognition.
“This is our way of saying thank you to all those who have supported us throughout the years,” added Halsey.
To help launch the Puritan Scheme, the brewery will be selecting five honorary Puritans who will get free membership for one year. These members will be selected via Facebook and Twitter and will be announced in March.
Membership of The Puritan Scheme costs £50 per year and entitles the member to an exclusive invite to a Puritan only event at the brewery, an exclusive Puritan T-Shirt, a mixed case of Purity beers and, a 10% discount on purchases at the brewery shop in Great Alne and online at www.puritybrewing.com.
