Motiva Group plans to double in size within three years

STOKE-On-Trent vehicle fleet specialist Motiva Group has revealed ambitious plans to double the size of its business within three years on the back of record results.

The company saw strong growth in 2014 with operating profit jumping by more than half and managing director Peter Davenport said the intention now was to capitalise on that progress.

The target is to more than double fleet size by 2017 to 12,000 vehicles – which would represent an increase of more than 107% in three years.

Davenport, who led a management buy-out at the firm in 2006, said: “2014 was a tremendous year for the company with record performance leading to figures well beyond even our most optimistic targets.

“But we don’t want to stop here and have put plans in place for even more spectacular growth in the next 12 months and beyond.

“We have a long-term vision for expansion and doubling the size of the business in three years is a key part of that.”

Operating profit for 2014 was £1,600,000 with turnover at £42m. Fleet size reached more than 5,700, an increase of 22%.

Davenport said the success was down to three major initiatives along with the addition of several new products.

“We set out this year to press home the advantage of our move into new headquarters in 2013,” he said.

“We launched a concerted push for growth with a fresh, far more targeted and sales-focused approach and that has paid big dividends.

“We consolidated the business by switching all of our activities to a single site, which immediately created much improved facilities and far greater capacity. It made us massively more efficient at a stroke and produced significant savings.

“We also undertook an objective review of the entire workforce which laid down the foundation stone for the sales initiative.”

The launch of several new services had a further positive impact on the group’s balance sheet.

A new online platform enables customers to book rentals at the touch of a button, while a fresh accident management package and an innovative ‘end-of-contract’ service were also introduced.

Motiva Group, which employs 62 people, is planning four key initiatives to build on its rapidly improving position within the industry next year.

They include a major development project at the company’s Longton headquarters and work to build modern, three-storey offices is expected to be completed next month.

Motiva is also planning major investment in new technology with a state-of-the-art IT platform, while two new products will significantly enhance its fleet management portfolio.

“These are exciting times for Motiva Group. We have big plans for the future and I think the only way is up,” said Davenport.