Princess on board with new yachts deal
A WARWICKSHIRE motor yacht dealer has finalised a new strategic sales agreement that will help it increase its presence on the East Coast, Poole and Cala d’Or in Mallorca.
Warwick-based Princess Motor Yacht Sales is the largest and most established Princess dealer and distributor in the world. It has agreed a deal that will see Boats.co.uk (formerly Essex Boat Yards) sell the Princess range of luxury yachts to customers across those regions.
Under the arrangement, Boats.co.uk will operate as Princess East Coast, providing sales, part exchange and aftercare support for potential clients in Poole and the East coast.
A new Princess Motor Yacht Sales office in Cala d’Or will also open to Boats.co.uk customers as part of a new sales partnership between both companies.
Colin Capewell, managing director of Princess Motor Yacht Sales, said the deal offered the company a ready-made platform to expand its coverage into new territories.
“We have been looking to increase our coverage in this area of the UK and in East Majorca. Boats.co.uk – through its previous 11-year arrangement with Fairline Boats – has a ready-made network of existing clients, an excellent customer service philosophy and some of the best sales people in the industry.
“It’s a great fit for both parties and comes at a perfect time with our sector getting ready for the 2015 season of boat shows across the UK and Europe.”
Princess East Coast will be selling a range of world class yachts, including the Flybridge, Motor Yacht and the V, S and M class ranges.
The yachts, which range in size from 39 to 130 feet, can all be customised and combine cutting-edge technology with on-board opulence.
Princess Motor Yacht Sales, which is owned by the Midlands-based Whale family, operates in the UK and Ireland, Channel Islands, Spain (Malaga and Balearic Islands), Portugal, Turkey, Germany and Switzerland.
In addition to the yacht business, the Whale family also operates Rybrook Holdings, a car dealership franchise selling high-end brands such as Porsche, Bentley, Rolls Royce, McLaren, Jaguar, Land Rover and BMW.
