Urban Room set to open at the Mailbox

THE next phase of Birmingham retail and leisure scheme the Mailbox will be unveiled on Thursday October 22 in the shape of the Urban Room.

Following the openings of Harvey Nichols, Everyman Cinema, Gas Street Social and Aluna earlier this year, the launching of the Urban Room completes the latest milestone in the Mailbox’s redevelopment.

The scheme’s owners say the Urban Room will form the centrepiece of the new “Mailbox experience”.

It will also provide a space for hosting events, exhibitions and social activities.

Last month, the Mailbox revealed that two American retailers, Tommy Hilfiger and Calvin Klein, would be joining its line up of luxury retailers in the Urban Room.

Brands returning to the Mailbox include Boss, Armani Collezioni, LK Bennett, Jaeger and Gieves & Hawkes, alongside the new 45,000 sq ft Harvey Nichols, which opened its doors to the public in July.

Paul Hanegraaf, creative navigator at development partner Milligan, said, “Revealing the Urban Room is undoubtedly one of the most exciting phases throughout our entire redevelopment because it has completely transformed the look and feel of the Mailbox.

“It was very clear from our focus groups that our visitors wanted the Mailbox to retain its unique and exclusive status, providing a haven for luxury shopping. The Urban Room forms the centrepiece of the Mailbox’s customer experience, creating a brand new, elegant space.”