Clive Reeves on a roll with new tyre campaign

BIRMINGHAM-based consultancy Clive Reeves PR has won a Europe-wide brief from the European Tyre and Rubber Manufacturers Association (ETRMA) for a trade campaign that will include multi-language press materials and film.
 
The Clive Reeves PR team has previously worked on tyre industry campaigns across Europe including the introduction of the EU tyre label in 2012, and for this project will be teaming up with Birmingham film producers Rebel Uncut to deliver a series of short films.
 
Managing director Clive Reeves said it was another great opportunity for a Birmingham firm.
 
“We are excited to be appointed by the ETRMA and always enjoy working in Europe. It’s a different approach to communications when you are tasked with delivering key messages that have to survive the nuance of translation into so many different languages,” he said.

“One of the criteria for selecting an agency for projects like this is having native English speakers who are able to create materials that are ready to translate, without the influence of any other languages flavouring the subtlety of the stories to be written.
 
“One of the most adaptable and effective ways of telling a story to a diverse audience is through film and we have been shooting in Germany, Luxembourg and the Netherlands as well as the UK.”
 
He said some of the businesses he had encountered in Europe were curious as to why a small consultancy like his would bother with international work.

“We have the expertise and experience but the answer is really simple: it’s interesting and exciting and it informs the work we do with UK clients and broadens the horizons and ambitions of our team. And on top of that, I enjoy it, although I say differently when I’m cold, tired and wet at the side of a German test track,” he said.
 
Part of the campaign will include a film on the service life of tyres and will trace the history of a Birmingham built classic mini which has been in the Reeves family since 1980 and has been in storage for the past 20 years.
 
“Part of the enjoyment of these international projects for me is the opportunity to ‘big up Birmingham’ to people who’ve not knowingly encountered anything or anyone from the city before. People are usually impressed with what we do and make here, and the things that Birmingham is famous for,” said Reeves.
 
Julia Higginbottom, managing director at Rebel Uncut said: “Digital agencies are working with interesting and diverse projects across the UK and it’s an exciting time for film and TV too, particularly in Birmingham with the return of international-selling productions being shot here. It’s tremendously gratifying to be able to export some of our skills and expertise and bring international business into the city.”
 

Kinetic gathers momentum with new appointments

JEWELLERY Quarter-based consultancy Kinetic Communications has strengthened its PR team with a new appointment and two promotions.
 
Josh Roberts (centre) joins the team line-up as account executive while Rachel Thraves (left) is promoted to senior account executive and Charlotte Clare (right) moves up to account executive.
 
Roberts started his PR career as an account executive at Gough Bailey Wright before moving to Grayling.

Ms Thraves is a graduate of University of Lincoln where she studied English and Journalism. She joined Kinetic in June 2014 as a junior account executive and her client portfolio now comprises:  Vitax, Teal Patents, Roan Building Solutions and EventServ.

Ms Clare, a graduate of psychology from the University of Leicester, joined the company back in November 2014.  Her promotion is due to the results secured for clients such as Sierra Support Services, Deborah Services and REG Biopower.
 
Kinetic founder Angela Podmore said: “We’re providing honest PR partners who not only build a reputation you can trust but also guarantee their results.  It takes quite a special individual and these appointments and promotions recognise the talent we have in building integrated business reputations.”

Sporting role for Henry Pepper

WORCESTERSHIRE PR agency Henry Pepper has been appointed the media partner for sports-based county non-profit organisation CG5.

CG5 is an organisation founded to promote sport and provide grants to local disabled athletes, young people and sports clubs.

Formed in 2014 by four trustees, who include former Worcester Warriors lock Craig Gillies, it has just awarded its first set of grants to local athletes.

Loraine Henry, founder and managing director of Henry Pepper PR, said: “We are delighted to play our part in promoting the next chapter of CG5’s story and to offer our expertise and support.”

Steve Edwards, a CG5 trustee added: “Lorraine and her team bring a wealth of experience to the table and it is great for us to have secured her services. Lorraine has the respect and expertise we need as we look to promote the charity and encourage the next generation to participate, develop and excel in sport.”

Ms Henry is pictured left with Steve Edwards and CG5 sporting ambassador Andy Short.