Italian wine brand fizzy with ambition
WITH the prosecco industry rapidly bubbling up, it’s only fitting that Solihull’s shopping and entertainment complex should celebrate its 15th anniversary with a pop up bar of the brand that now serves the sparkling wine on tap.
Frizzenti will be serving its brand of Italian prosecco and sparkling wine from its events vehicle in Touchwood shopping centre until the end of next week.
The brand itself – which nationally distributes its beverages to restaurants and bars – is also celebrating as it marks one year at its first and only permanent ‘Fizz bar’ in Birmingham’s Grand Central.
Frizzenti’s George Workman said: “We’re doing a cocktail of the month which will be a specific cocktail – the one we’ve done this month is cherry based, to make it celebratory.”
The cocktail is a concoction of grappa, vermouth, morello cherry, cherry puree topped with Frizzenti.
Shoppers at Highcross in Leicester can also look forward to the appearance of the Frizzenti van next month. The brand will be launching permanent bars in Kent and Cardiff shopping centres as well, as part of an expansion scheme that will see the group open ten bars in the next few years.
