Barclaycard Arena forced to postpone much-anticipated music awards

A HIGHLY anticipated music awards event due to take place at Birmingham’s Barclaycard Arena has been postponed.

The BritAsia TV World Music Awards had been due to take place at the city centre venue on Saturday November 5 but has been rescheduled to next spring as the brand looks to develop more mainstream content.

The venue said: “BritAsia TV are embarking upon an exciting new phase of brand development and positive change to include mainstream genres of music on the channel as well as new and highly entertaining programming.

“This new phase of progress of the channel will begin to take effect in November 2016. The channel will continue to represent and promote Asian music as it has for the past nine years but in addition offer viewers a unique platform to view mainstream artists such as Rihanna, Jay Z, Coldplay amongst other world renowned artists.

“The channel’s shift towards the inclusion of mainstream music has invited very encouraging conversations with some of the world’s largest mainstream record labels and recording artists.”

It said the rescheduled awards ceremony would represent and incorporate mainstream music genres such as R&B, Grime music as well as Bhangra and Bollywood.

“The awards will truly bring together Asian and mainstream music genres and deliver a spectacular showdown of the biggest artists from across the globe,” it said.

The re-arranged event will now take place on March 4, 2017.

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