Clothing company honoured for innovative work

A WEST Midland corporate clothing specialist has been recognised for its innovative approach to business in a national competition.
 
Coleshill-based Incorporatewear clothing firm was short-listed for the regional finals of HSBC’s Business Thinking initiative after impressing the judging panel with a submission that demonstrated “great business thinking”.
 
HSBC challenged companies throughout the UK to consider what sets them apart from competitors and how their business thinking translates into action.
 
Incorporatewear took on the challenge, assessing its position as a leading corporate clothing brand and identifying the driving forces behind its success and future development.
 
Chris Wood, director, said: “HSBC’s process focussed our collective corporate mind on the factors that make us different from others in the sector, such as our early adoption of new technology and innovative approaches to sourcing.
 
“We explored the company’s potential to leverage technology, new fabrics and innovation in the corporate-wear sector. Our ability to continue to do that will be vitally important to our future so it was an extremely worthwhile exercise, and it was very satisfying to receive recognition for what we are doing from HSBC.”
 
This approach was demonstrated last month when the firm won the contract to supply a new corporate wardrobe for spectacle retailer Specsavers.

Specsavers made the decision to redesign its uniform, in order to strengthen its brand, with a key objective of creating a consistent look worldwide as it expands overseas.

The contract will see Incorporatewear supply outfits for the retailer’s 16,000 staff in the UK and 2,000 across Australasia, where Specsavers has opened more than 200 stores in the past 18 months.

The clothing had to be versatile as it will be worn by staff in such varying climates as Sydney to Stockholm.

The final range features breathable fabrics that suit warm or cool climates, with layering and versatility built into the wardrobe selection.