Fresh identity revealed for technology business

Wakefield-based Pace IT has today confirmed its rebrand to “Propel”.

The move comes after months of research to gather insight from the business, the market and customers. This revealed one of the biggest challenges today’s businesses face is managing and keeping up with constant change.

In answer to this Pace IT embarked on a rebrand to better align its services and solutions with evolving business needs.

Andrew Brown, managing director, said: “The type of challenge we see from our clients is changing. Many businesses want to evolve to adapt quickly by creating more from the technology they already have rather than embarking on a full scale digital transformation or rip and replace strategy.

“We are unique in that we have skillsets in both legacy and new software technologies which enables us to see the full picture and ensure we are solving the right problems to help businesses effectively manage change.

“The new brand firmly communicates this focus while highlighting that we can help businesses strategically as well as with implementation and support.”

Helen Walker, head of marketing, added: “In undertaking the rebrand from Pace IT to Propel we have followed the same advice we give our clients, which is to define what’s possible and make it happen.

“Our new brand identity captures our vision, mission, values and purpose and gives voice to our people.

“The rebrand will include values training for staff across our newly identified CARE values: Collaboration, Aspiration, Resolve and Enhance, which have been built to keep us focused on the human needs behind technology, ensuring we put people at the heart of all our solutions.”

Sally Chuku, founder and strategist at brand consultancy Think Collectiv, said: “It has been a privilege to work with the senior team at Pace IT to guide their rebrand.

“The business was doing so much more than it was communicating and the potential, skills and ability of its team was going unsung.

“Propel is a massively exciting restart and opportunity for the business. The brand is built on market needs and now truly reflects the reality and ambition of the business.”