Beauty group High Definition moves headquarters

BEAUTY group High Definition has moved into headquarters at Admiral House on Rose Wharf in Leeds.

Karen Betts and Nilam Holmes-Patel launched the High Definition, the firm behind HD Brows, in South Elmsall, Pontefract in 2008.

The business outgrew its 1,500 sq ft site, and moved in early October to Leeds. Since then it has boosted its staff numbers by 22%, employing more than 100 staff.

 Its new site at Rose Wharf is 7,600 sq ft, and will be the base of operations for their training brands, as well as flagship beauty treatment HD Brows.

Joanne Kennedy, managing director of High Definition Group said: “Our investment in our new HQ creates a foundation on which to build further growth of the High Definition group.

“We have been able to create a space that not only meets our needs, but importantly creates a statement about the kind of business we are: ambitious, forward-thinking, and well established, with a timeless, elegant edge.”

The company has 7,000 High Definition Brow stylists, 300 High Definition makeup stockists and five Elite Training Academies, including Leeds. 

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