Creative/Digital: Ribena campaign tastes good for Brass; Parliament calls on Yorkshire agency; and more
BRASS has launched a digital marketing campaign for Ribena.
The campaign kicked off last month with the appearance of a Ribena branded, one day, pop-up Ribena Colouring Café in Covent Garden, developed in conjunction with TRO.
Encouraging attendees to come together to colour-in tiles that make up a giant illustration, the café event was devised by Brass to provide content central to the whole campaign.
Working in partnership with Frank PR, social media influencers such as vlogger, Giovanna Fletcher and creative girl gang, the Confetti Crowd were invited to attend, and amplify the event to Ribena’s target audience. The finished artwork, commissioned by Brass from Bristol artist Alex Lucas, was brought to life with projection mapping technology and unveiled in an evening event.
The second phase, a four week campaign, launched with a central hero piece of video content which Brass created bringing to life The Ribena Colouring Café event. The film has already clocked up millions of views across Facebook, Instagram, You Tube, VoD & Digital Video.
Developed by the Ribena in-house team with input from Brass, the Ribena website hosts an online colouring app allowing users to colour in a piece of The Colouring Café illustration and share on social media, it also contains background information on Ribena artist Alex Lucas and further footage from The Ribena Colouring Café event.
Ribena senior brand manager, Emmeline Purcell, added: “’Brass has created an amazing interactive and engaging digital campaign that is helping us achieve our ambition of creating more meaningful interactions with our target audience. We are really pleased with how the campaign has been received, and are confident this will have a positive impact on sales of our Ribena Light drink.”
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ILK has announced 11 account wins following a rebrand and office move in Leeds.
New account wins include the iconic Leeds based Kirkgate Market, a variety of projects for the NHS and Oxygen Freejumping.
The roster of new clients also includes integrated projects with CableCom, Maintenance Management Limited, JAM Recruitment, MoRunning and animal protection charity FOUR PAWS.
Nev Ridley, ilk’s managing director, said: “We’re absolutely delighted with our continued success across the North and feel these account wins really demonstrate our ability as one of the UK’s leading integrated agencies. We offer everything from strategy, copy writing, branding and creative to photography / videography, PR and social media.
“I believe it is our ability to offer such a solid integrated mix of expertise that make our agency unique in the North – and as a result we’re seeing continued success. Obviously there have been some major changes of late – rebranding from Manifest to ilk, selling our shares in Manifest London and investing a significant sum into our new Leeds offices, so these wins provide us with an ideal platform to showcase the direction the business has taken.”
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IDEAS GROUP in York has won a competitive tender against agencies from around the UK for the new Visit Parliament brand identity and summer campaign.
Welcoming nearly one million visitors a year the Visitor Services team at the Houses of Parliament wanted a fresh and inspiring feel to their brand and marketing campaigns to communicate that Parliament is open for anyone to visit.
Ideas Group commissioned York based photographer Grahame Mellanby to capture the interiors including heraldic beasts, stained glass and the famous green and red benches.
The agency also created a PR campaign which gave commuters and visitors to London the opportunity to sit on a replica House of Commons green bench at Victoria Station.
Ian Lacey, marketing and travel trade manager for visitor services at the Houses of Parliament, said “Our brief was to create a bold, new approach which informs all potential visitors that Parliament is open to visit and engages them with the history, heritage and role these iconic buildings play. Ideas Group have delivered a strong visual and conceptual brand identity and campaign which reflects both how our visitors feel about their experiences and the knowledge, enthusiasm and pride of our team. We’re very excited to see how it develops.”
The new brand and creative work will feature in an extensive poster campaign across the London Tube and mainline rail network throughout August as well as through the travel trade in the UK and overseas.
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INTERACTIVE Intelligence, a global provider of cloud services for customer engagement, has appointed content agency Brawl to a wide-ranging integrated marketing campaign.
The Leeds-based agency will support the tech giant in the run-up to Customer Contact Expo at Olympia, where the company is the headline global sponsor and an exhibitor.
Interactive Intelligence has more than 2,000 employees worldwide and operates in 60 countries with revenues of $390m.
The agency team is working with the Interactive Intelligence UK marketing team on its ‘Reimagine the Future’ themed campaign for the show, which will include social advertising, direct marketing and multimedia content.
Interactive Intelligence has several keynotes at Customer Contact Expo, and will offer selfie photos for attendees to pose next to a Delorean featured at the event.
Randi Roger, acting UK marketing manager at Interactive Intelligence, said: “Brawl has brought a fresh approach to the campaign that will support one of our key events. By putting content at the heart of our activity, we will drive engagement with our brand.”
Martin Jones, managing director at Brawl, said: “Interactive Intelligence has a long track record of using innovation to help businesses improve customer engagement and work more efficiently. Our campaign brings that to life in a way that businesses of all sizes can engage with.”
Brawl operates internationally from its base in Leeds for clients that include Whittard of Chelsea, Superdrug and Morrisons.
