Tech Talk in association with virtualDCS:
Tech Talk in association with virtualDCS
IN the second of a new fortnightly series, TheBusinessDesk.com, in association with virtualDCS, reports on the latest news from the Yorkshire technology sector.
YORKSHIRE cloud computing hosting company virtualDCS has been appointed by global employer marketing and talent management business Work Group to handle the migration of its websites to a virtual ‘cloud’ platform to help it reduce costs, become more responsive and lower its carbon footprint.
Work Group, which has offices in London, Manchester, Edinburgh, New York and Hong Kong, offers a range of talent-based consulting services to clients that range from housing associations and global investment banks to emergency services and leading retailers.
It aims to reduce the cost of talent acquisition and management by helping organisations establish and maintain stronger relationships with the people it needs to employ.
Andy Grant, IT manager at Work Group plc, said: “We appointed virtualDCS due to its hosting capabilities, secure data centres and high security provisions whilst the unprecedented availability of its services allows us to maintain constant access to our networks at around half the cost of traditional hosting solutions.
Richard May, John Murray and Dan Nichols established virtualDCS in 2008.
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YORK-based PureNet, an e-commerce services specialist, has appointed Paul Doherty as the company’s new sales and marketing director.
Mr Doherty’s primary objectives will be to expand on PureNet’s client base in the delivery of its services.
He will also be helping expand PureNet’s growing digital services portfolio which includes pay per click, search engine optimisation, social media management, email campaign management and other e-marketing channels.
He is leaving digital agency Summit Media to join PureNet.
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AUDIO equipment manufacturer Audio-Technica has appointed Harrogate-based public relations and social media specialist Dead Dinosaur to help deliver a social media campaign to raise awareness of its brand in the UK.
Audio-Technica, which has its UK head office in Leeds, and sells microphones, headphones and high fidelity equipment across the world, has recruited Dead Dinosaur to provide strategic consultancy to help the brand engage more effectively with its customers.
The social media programme includes the development of a new social media newsroom and will also include targeting music enthusiasts and online influencers to encourage them to make their own versions of Christmas tracks. Bands, DJs and music producers across the country will be contacted and encouraged to create their own tunes and get involved in a fun competition aiming to help bring some Christmas cheer this winter.
The account team will be led by Dead Dinosaur managing director and PR blogger, Chris Norton.
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MOBILE phone operator 02 has launched a new service that will see users targeted with adverts linked to their location.
Starbucks and L’Oreal are the first brands to take part in a six month trial of the service which will send SMS and MMS messages to users based on where they are, their age, gender and interests.
Customers will opt in to the service which uses technology known as ‘geo-fencing’.
Shaun Gregory, managing director of O2 Media, O2’s mobile marketing arm, said: “The growth of location-based services will create a golden age for proximity marketing. It fuels a growing expectation among consumers for personalised advertising via their mobile phones that is directly relevant to their passions.”
