Canterbury looks to learn from england
YORKSHIRE-BASED creative firm an agency called england has been awarded a national advertising campaign with Canterbury Christ Church University.
The three-month print advertising campaign to recruit student teachers on specialist online teaching courses follows a campaign by england last November, which led to fully subscribed courses.
england, whose head office is in Leeds, was asked to handle the campaign to fill courses for the twice-yearly online programme, leading to an iTeach Post Graduate or Professional Certificate of Education (PGCE) status (in maths, chemistry and physics).
A series of print advertisements will run for a three-month period starting this month, in Metro and New Scientist publications. The advertisements target qualified individuals with industrial experience who want to teach.
The message addresses any concerns about making the transition to teaching and also seeks to address the national shortage of teachers in maths and science subjects.
Richard Midgley, managing director for an agency called england, said: “We’re excited to be working with Canterbury Christ Church University again to entice individuals with the necessary maths and science backgrounds into teaching.”