Lyz plans Diligent future
DILIGENT Design, a new design agency specialising in branding, web and e-commerce has been launched in Leeds by former Swamp account director, Lyz Cordon.
Providing branding in a variety of sectors from retail to health services to a ski chalet, Diligent Design has just added its 12th client in the space of two months.
The company is targeting growing businesses that are either looking to go online, or those keen to improve their web presence.
Ms Cordon said: “I believe that it's crucial to get to know a company and fully understand its personality and likes and dislikes – after all, how can you accurately design communications collateral if you don't understand how a company communicates?”
She described the company as having a “holistic” approach which is reflected in Diligent's view that it is essential to take into account the environment in which a brand will be used – be it on literature, van livery, packing labels, outdoor signage or a website.
Diligent also provides company stationery, posters and leaflets to ensure cohesion with any online activity.
Ms Cordon added: “Diligent Design has given me the opportunity to deliver a service I believe every company deserves – based on value, knowledge and support with none of the hidden extras commonly found with other agencies. I'm thrilled at what we've already achieved and feel very positive about the opportunities that lie ahead.”
Ms Cordon is a qualified graphic designer with more than 10 year's experience in interactive marketing. She has worked for a number of marketing agencies including Swamp, An Agency called England and McCann Erickson Manchester. Her previous clients have included Umbro, Sharp and Durex.
