Sheffield sweet to cure number one romantic turn off
SHEFFIELD-based Simpkins, the UK’s only travel sweet manufacturer, has launched a unique ‘his and her’ range of sugar free mints – Cute & Kissable and After Beer Mints.
The retro pocket tins of sugar free peppermint drops are aimed at stylish trendsetters and feature 1950’s pop art.
The quirky designs also have a secret mirror hidden in the lid, perfect for touching up lippy, or checking for lipstick on the collar!
The female range was developed to ensure that “every kiss is like the first, fresh and minty”, while the male version is to “banish beery breath”.
Caroline Roney, sales and marketing manager for Simpkins, said: “The confectionery market has seen a shift towards smaller pocket-size formats in recent years. Our new his and her tins fit neatly into a handbag or jeans pocket.
“The new ranges are particularly unique because they are aimed at a much younger audience.”
The sweets will be sold in food halls and shops across the UK and through soon to be launched website traditionalsweets.com.
Simpkins was established by Leslie Simpkin in 1921 and has been producing sugar free sweets for 40 years.
The sweets have been popular ever since with fans including Sir Edmund Hilary on his Everest expedition.