Media Buzz: Whole Caboodle recruits; Findus win for Finn; Lucre win; and more
FULL service advertising and marketing agency The Whole Caboodle has made three appointments following a raft of new business wins.
Nigel Widdowson, Alison Straker and Simon Millbanks have all joined the Harrogate-based. The appointments take staff levels to 43.
Mr Widdowson and Ms Straker have joined The Whole Caboodle as account managers after holding positions with established Leeds based agencies Ptarmigan Consultants and Brahm respectively.
The appointment of Simon Millbanks as senior artworker also strengthens The Whole Caboodle’s creative department.
Mr Millbanks, who was previously with Sheffield-based Dig For Fire, will work with clients including Principle Hayley Hotels and Costcutter Supermarkets.
The Whole Caboodle offers a range of services including advertising, design, PR, event management, media planning and buying, new media and recruitment services.
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Findus UK has selected Leeds-based Finn Communications to handle consumer PR for the launch of its new range of ready meals.
The agency was selected after a three way integrated pitch, in partnership with below-the-line agency Initials.
Finn will handle consumer PR and word of mouth marketing in support of the launches.
Richard Rawlins, managing director of Finn, said: “This is a significant win for us. Our specialism in providing consumer PR and word-of-mouth marketing to FMCG and particularly food brands is firmly established.
“Opening a London office has also been a significant step, providing blue-chip clients like Findus with the comfort that we have resource in the capital to manage relationships with key stakeholders.”
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PITNEY Bowes, the global technology leader for the postage industry, has appointed Lucre to work on its annual Pushing the Envelope campaign, where celebrities are invited to design an envelope – all of which are one-off original works of art.
Leeds-based Lucre has been tasked with building on the success of previous years, where many celebrated actors, writers, illustrators, artists and entertainers have lent their support, including Kate Winslet, Bruce Forsyth and Damien Hirst. The envelopes will auctioned on eBay in November, to raise money for the National Literacy Trust.
Entering its sixth year in 2009, the campaign is looking to build on the success of previous years and gain support from a broad range of personalities, which in turn allows the public to own an original and unique design from favourite celebrities or artists. This year’s theme is ‘The Words That Mean Most to You’ which will be reflected in the art.
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A NEW agency has been launched offering digital pre-testing and online research.
DemographDMG is the newest member agency of the Digital Marketing Group, and is an expanded and enhanced version of Dig Research.
DemographDMG will operate from our Sheffield office but aims to put in place a virtual network of research specialists across the UK.
Services will include web usability and accessibility, digital pre-testing and concept testing, and online qualitative and quantitative research.
