Media Buzz: Visit Leeds website launch; Grontmij chooses Hatch; and more

DIGITAL marketing specialist Rippleffect has launched a new website for Visit Leeds to showcase the city’s tourist attractions and entice visitors.

The new site is part of Visit Leeds’ destination marketing drive and is designed to provide a one-stop-shop guide for national and international visitors to the city.

The website reflects a multi-cultural city and provides all the latest news and information on what’s on, where to eat, sleep and drink and how to get about in the city.

It also suggests an itinerary for travellers to ensure they make the most of Leeds’ many sporting, artistic and visitor attractions.

Vodcasts and podcasts have been added to detail all the must see places in Leeds and video clips of famous events and attractions that take place throughout the year.

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ENGINEERING consultancy Grontmij has appointed Leeds-based PR, sponsorship and events agency Hatch Communications.

Grontmij is one of Europe’s leading engineering and environmental consultancies, with its head office in Leeds and 17 offices nationwide.

Hatch Communications has been tasked with a media relations campaign, raising awareness of Grontmij’s European project expertise and the migration of these skills for application in the UK.

James Hickman, account director, said: “Grontmij is a name of international stature and we are delighted to secure the consultancy as a client.

“This latest account reinforces our belief that although the current economic climate has affected certain areas of the PR industry, there is still demand for cost effective strategic public relations activity.”

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ENTERPRISE Insight, the charity which runs the Make Your Mark campaign and coordinates Global Entrepreneurship Week, has appointed Open Communications to deliver PR campaigns until next March in the Yorkshire and Humber region.

Supporting the many events and initiatives which will take place throughout the course of the year, in particular the launch of Global Entrepreneurship Week and the UK’s largest one day enterprise challenge, Make Your Mark Challenge, the agency will deliver all regional PR activity. 

Having supported Global Entrepreneurship Week in 2008 the agency has past experience of working with the team and its many partners across the region.

Head of Make Your Mark, Yorkshire and Humber, Jane Walton, said: “We have a very strong relationship with the team at Open Communications and have worked together to develop a campaign strategy that will deliver consistent results in support of Global Entrepreneurship Week and our year round programmes of work.”

She added: “We are looking forward to working with the team to generate creative and interesting angles to promote the work that we will be doing over the coming months.”

Director of Open Communications, Lindsey Davies said: “Global Entrepreneurship Week and the Make Your Mark Campaign offer so many opportunities for us to inject an element of creativity into the work and events that are coordinated throughout the region.”

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