Hull firm extends its global reach
A HULL-based media firm is extending its global reach following a deal to promote and sell its advanced video delivery technology to the World Trade Centres Association (WTCA) network.
The agreement will give BestFrontSeat the opportunity to sell its technology to 334 worldwide centres.
The technology allows video to be broadcast live via the internet at a much smaller file size than other similar products and in near DVD quality.
It can also be downloaded as instant on video on demand (VOD) counteracting the problem of different time zones.
Broadcasts are secure and delivery is guaranteed across a high-speed, dedicated global deployment network.
Key to the saleability of the product is the development of the ‘e ticket’ system that effectively allows ticket-only secure access to live events VOD.
The unique software also allows viewers to interact remotely by sending comments and questions either though their computers or mobile phones with the added benefit of instant communication from the event venue to every viewer’s desktop.
World Trade Centre Hull & Humber and BestFrontSeat have developed a package for other World Trade Centres involving an annual licence fee being paid for the service.
Andy Mowbray, World Trade Centre Hull & Humber manager, said that by embracing BestFrontSeat’s technology, Hull would have the opportunity to position itself at the forefront of global integrated digital communication.
“We are extremely keen to help BestFrontSeat to reach its potential through the utilisation of its product in this distinct global setting.”
BestFrontSeat, was founded four years ago by Hull businessman Peter Kemp. It has grown substantially over the last 12 months and now employs 14 staff.
Its technology has been used recently to stream live coverage of the International Ballroom Dancing Championships, part of the Beijing Olympics to a Chinese audience and The Lockout, a regular live music event which promotes new talent from the well-known venue Dingwalls in London
Mr Kemp said that the nature of the WTCA network was entirely suitable for the technology due to its collaborative and educational-led approach.
“World Trade Centre events and conferences can be broadcast live and viewers will still be able to contribute remotely. This will increase participation and reduce the carbon footprint associated with international travel.
“Research shows that web sales of TV shows and movies are expected to grow from £1.5bn in 2007 to £5.9bn in 2010, so there is a huge opportunity for BestFrontSeat to get a slice of this market.”
