Media Buzz: AWA design Lakeland website; Footprint appointed to Tap Sock; and more

DIGITAL agency AWA has redesigned kitchenware company Lakeland’s website to support the growth of its multi-channel retail business.

Responsible for the design and front end build of the new site, Leeds-based AWA worked closely with the Lakeland team to create a website to help customers shop online easily. 

AWA redesigned every part of the website, from the homepage, category, product and search results pages, through to basket and checkout.

The site provides a wide array of product and housekeeping/cooking information, navigation, and recommendation tools.

AWA’s managing director, Christina Marks, said: “This has been a fantastic project and one which we’re all very proud of. Working closely with the Lakeland and Javelin teams, we’ve been able to further bring the Lakeland brand to life online, allow ultimate flexibility for merchandising and content and create a front-end build that forms a genuine foundation for future exciting technologies and development.”

::::

LEEDS-based marketing agency Footprint Impression Management has been appointed to create a brand identity for a new bath time safety aid, called Tap Sock.
 
Invented by Harrogate mother, Lucy Dale, who grew weary of spending bath times trying to stop her little girl accidentally banging or burning herself on the taps, the Tap Sock works like a sock for the tap, cushioning the metal surface whilst providing a heat resistant layer.
 
As well as the design work, Footprint is also writing and creating a website and handling a national, consumer PR campaign to launch the new product.

::::

BRAND specialists 10 Associates has completed an extensive branding project with the launch of a new website for AB Sustain, a leading consultancy provider of sustainable supply chain services.

10 were commissioned by AB Agri – the agriculture group of Associated British Foods – to develop a brand and supporting marketing material for its AB Sustain division.

Jill Peel, 10’s creative director, said: “What AB Sustain do will make a difference to the whole future of global agriculture and ultimately how we interact with nature and the planet, therefore our creative had to look appealing, engaging, and tell a strong story.

“We have designed a beautiful website which incorporates elements of animation, to bring the animals to life, and a suite of literature which not only feels good but looks unique and different.”