Media Buzz: Account director joins Acceleris; Turn Key wins retail client and more
MARKETING and communications agency Acceleris has appointed the former head of communications at Wakefield and District Housing as its new senior account director.
Simon Leonard, whose career includes a spell with ASDA, will focus on developing the agency’s major national accounts.
Acceleris Marketing Communications managing director Peter Davenport said: “Over the past few years, we have invested heavily in people as an agency to ensure we are able to deliver campaigns that fulfill our clients’ objectives across the whole integrated marketing spectrum.
“Simon has the right blend of public and private sector experience and a thorough knowledge of all aspects of PR and Communications to be a perfect fit for our team.”
Mr Leonard will be working with clients including the National Federation of Arms Length Management Organisations and Bluefin Insurance Services.
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TURN Key has been appointed by the Eden Shopping Centre, in High Wycombe.
The agency has been commissioned to carry out a 14-month consumer engagement campaign through digital and traditional marketing channels.
Eden joins the Victoria Quarter in leeds, the Met Quarter in Liverpool and The Exchange in Nottingham in Turn Key’s retail portfolio.
Mike Robinson, head of marketing at Turn Key, said: “We’re delighted to be working with a brand like Eden that wants to push boundaries and truly excite consumers.
“Retail is a highly competitive arena so our creative concepts and execution have been developed not only to capture the imagination of shoppers, but to highlight the breadth and quality of the retail and leisure offering available at Eden, establishing the centre as a must visit destination.”
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MEDIA production company MezzoFilms has provided filming and production expertise for fellow Leeds digital agency, Numiko, to create a series of educational games for the BBC GCSE Bitesize revision website.
Numiko received the brief from the new BBC team in March. The agency was tasked with giving the existing ‘RU Revising Science’ game a make-over whilst also producing two new games, ‘RU Revising Maths’ and ‘RU Revising English Language’.
Numiko appointed MezzoFilms as production partner for the games, giving the Leeds-based team control of the filming, editing and audio elements of the games.
The concept behind the game puts the player in the seat of a student who is getting down to some revision only to keep being interrupted by different characters on different media: Skype calls, text messages, instant messenger and phone calls. Each interruption is a new question for the player which aims to test their knowledge on a certain subject.
