Police tap into Media Display’s technology
SOUTH and North Police Constabularies have turned to Yorkshire firm Media Displays to target local communities with tailored messages to raise the profile of their activities.
The campaigns have seen the Wakefield-based company’s digital TV advertising vehicles being used to communicate positive messages about various activities in Doncaster suburbs, and to raise awareness of missing York woman, Claudia Lawrence.
In South Yorkshire, Media Displays was appointed by the Neighbourhood Alliance – a partnership group comprising South Yorkshire Police, the county’s local authorities and other community support organisations – to raise awareness of its activities by communicating good news stories in the Stainforth and Armthorpe areas of Doncaster.
The vehicles have also been included as a key element of North Yorkshire Police’s
ongoing campaign to find the missing York-based chef, most recently as part of the renewed appeal for information six months after Claudia Lawrence went missing.
As well as being used at the national press conference in York last month, Media Displays was also commissioned to take the appeal information directly to local communities via the advertising vehicles across the city of York and around Malton, Claudia’s hometown.
Ian Taylor, managing director of Media Displays, commented: “Our recent activity in both North and South Yorkshire demonstrates the ability we have to bring a unique element to any communications campaign, and handle it in a sensitive, yet profile-raising, manner.”
Media Displays has also added unique elements to other initiatives and events across the Yorkshire region over recent months, including as part of the ‘Welcome to Yorkshire’ campaign and for Kirklees Council at the Great Yorkshire Show in July.
