Leeds agency makes itself at Home with AI
Artificial intelligence is on the agenda at Leeds agency Home, which has become one of the first agencies in the UK to launch a specialised division.
The marketing communications firm has launched an AI division to deal with the growth of AI assistants such as Amazon Alexa & Echo and the Google Assistant, as well as voice search.
The team will focus on optimising clients’ marketing to make use of voice search and AI assistants, updating SEO techniques to deal with the impact of machine learning.
Dan Svikis, director of Agency Operations, at Home, said: “We’re continually looking at ways of innovating across the agency to help us deliver the very best for our clients.
“We believe Artificial Intelligence, especially in relation to SEO, is a significant opportunity for our client’s brands to take advantage of. Many of our specialist teams have come together to really understand this opportunity and we’re thrilled to be the first agency to launch a dedicated team for Artificial Intelligence Optimisation.”
Phill Midwinter, technology director at Home, said: “Artificial Intelligence has been the recent subject of a 5,000 person restructure at Microsoft, it’s long been the real power behind Google’s Search Engine and has seen amazing growth in the last year thanks to new hardware like the Amazon Echo.
“AI Optimisation is the cornerstone of a product set, which we’re using to help clients understand how to deal with what can be a frustratingly complex and changing technology environment, drawing from technical and creative expertise across the agency. It’s fantastic to see this groundbreaking work made real and relatable.”
Neill Horie, head of Artificial Intelligence Optimisation at Home, added: “I’m delighted to be heading up the team and looking forward to working with our clients to take advantage of the latest tech. AI opens up so much opportunity for us as an agency and the businesses we work for. It’s an incredibly exciting time to be doing what we are.”
Home is currently looking for two AI Analysts to join its growing team.
