Online retailer launches debut store at Meadowhall
Ecommerce retailer Joe Browns is launching its first physical store at Meadowhall this autumn.
British Land, the owners of Meadowhall, have signed up the retailer for a 4,000 sq ft store, designed by Dalziel and Pow.
It will coincide with the launch of the brand’s new Autumn Winter 2017 collection of clothing and accessories for men and women.
The centre is currently undergoing a £60m refurbishment and 42 brands have invested £16m since the start of the refurbishment last year. A further 31 store reformat projects are currently taking place.
Joe Browns joins a raft of retailers that have recently committed to Meadowhall including Flannels, Neal’s Yard, Tag Heuer and Nespresso. House of Fraser, All Saints, Hollister and Hugo Boss are in the process of redesigning their stores.
Richard Crowther, asset manager for British Land, said: “Such a unique brand choosing Meadowhall for its global debut demonstrates Meadowhall’s firm position as a leading UK retail and leisure destination. We think it’s a strong endorsement of our work to create environments that reflect the way people shop and demonstrates the importance of an omnichannel offering for today’s retailers.”
Simon Brown, managing director and founder of Joe Browns, added: “We are thrilled at the opportunity to launch our first ever store within Meadowhall, offering our existing loyal customers a new way to shop with us and allowing us to meet a brand new audience. This is a really exciting step for the company that will transform us into a true multi-channel retailer and we can’t wait to start that journey at Meadowhall.”
David Dalziel, creative director at Dalziel & Pow, said: “Designing a store for a popular online brand is a huge responsibility, we need to reflect their core strengths in a way that is truly individual and appealing to the new audience it is about to meet. Joe Browns is full of personality, so it’s clear we have lots of inspiring content to build on.”
Smith Young and CBRE represented British Land. CWM represented Joe Browns.
