First year success for Perfect Storm

A digital marketing agency has generated a turnover of more than £420,000 in fees in its first year.

Perfect Storm was founded by Adam Errington and Dave Nutter, who wanted to establish a ‘better way’ and a more agile model for a marketing agency. Instead of employing in-house designers, developers and copywriters, the agency switches them on as and when needed from a network of partners.

The agency is working clients including pet food brands Royal Canin, James Wellbeloved and Greenies, along with sustainable developer Citu and luxury hotel brand Claridges. As well as developing new websites for the brands, Perfect Storm has also helped with branding, SEO, social media and web support.

During the first year, the team has also recruited its first in-house employee. Perfect Storm now has a network of almost 65 partners, including designers, developers and copywriters. The company is also developing a proprietary IT system which will house information and examples of experience for each partner.

Errington said: “It’s great to see that the model we’ve created is proving just as popular with clients as we hoped it would be. We’ve learnt a lot in this first year. Whilst there’s no doubt the agency scene in Leeds and Manchester is a crowded one, there’s still space for everyone to operate successfully. You must have a plan, and know who you are and exactly what you can offer.”

 Nutter added: “By bringing in the best people for the job, we’re able to create something which really stands out.”