Xscape Yorkshire re-brands

Customers at Xscape Yorkshire in Castleford are being urged to “Make Great Your Xscape” after a re-brand of teh company.

The visitor attraction says that in today’s ‘experience economy’ there’s increasing emphasis on happiness and spending money in areas that provide more lasting satisfaction.

Jade Elliott, Marketing Manager for Xscape Yorkshire, said: “We required a new brand that better encapsulated the Xscape offer and could work hard in-line with our shift in marketing strategy. We’ve come out of the rebrand process with a bold, punchy brand that captures the sense of fun and excitement our customers visit us to experience.”

The punchy new branding has been rolled out within the centres as well as on Xscape’s website and social channels.

Yorkshire’s 10 Associates conducted the re-brand.