Asda Foundation extends support for Jane Tomlinson’s Run For All events

A series of charity road runs that attracts tens of thousands of runners every year has been handed a major boost.

The Asda Foundation, the retailer’s charitable arm of the international retailer, has agreed to support all events organised by Jane Tomlinson’s Run For All for the next three years.

The Foundation already supports Run For All’s popular 10K series, which includes events in Lincoln, King’s Lynn, Nottingham, Hull, Burnley, Leeds, York, Leicester, Bury and Sheffield.

And from next year it will also official partner Run For All’s longer distance events: the Yorkshire Marathon, Leeds Half Marathon and Sheffield Half Marathon.

The events are part of the lasting legacy of the late Jane Tomlinson CBE, who raised £1.85m for children’s and cancer charities before her death from cancer aged 43 in 2007.

Tomlinson made headlines across the world by competing in a series of epic endurance challenges from the London Marathon, ironman and triathlon competitions, to a 4,200 mile cycle ride across the width of the USA.

The charity which bears her name has now raised more than £10m for good causes.

Asda Foundation coordinator Mandy Rivett said: “Having enjoyed a five-year partnership with Run For All, we are absolutely delighted to further extend our involvement with the organisation’s fantastic events.

“It is gratifying to be a part of top quality events which raise such massive sums of money for a host of good causes. The Yorkshire Marathon, Leeds Half Marathon and Sheffield Half Marathon are already very successful and we look forward to helping them to develop still further.”

Mike Tomlinson, Run For All chief executive, said: “We are enormously grateful to the Asda Foundation.

“Thanks to their support we have been able to develop and expand our 10Ks and I’m sure that with this extended sponsorship, Run For All events will continue to go from strength to strength.”