Trampoline park operator leaps towards European expansion
Indoor trampoline park operator Gravity, headquartered in Castleford, is pushing ahead European expansion plans by targeting counties including Italy, Spain, Germany, France, Ireland and Poland.
Gravity is looking for potential sites of between 15,000 sq ft and 30,000 sq ft in large scale leisure schemes, shopping centres and retail parks.
The expansion follows six successful venues established by the chain to date including Xscape, St Stephen’s Shopping Centre, Hull, The Soar, Glasgow and Edinburgh Fountain Park. A further two are in development and due to open before the end of 2017 at Bluewater, Kent and Xscape, Milton Keynes, while more UK sites will follow in 2018.
Harvey Jenkinson, CEO of Gravity, said: “Our property strategy has been a key part of our success to date. We look to partner with the landlords and developers of major retail and leisure schemes and venues, and see the Gravity offer as an integral part of the overall leisure mix. This is in contrast to the cost-focused, standalone approach adopted by many local or less brand focused operators.”
Steve Henderson, retail director at Savills, added: “Gravity has undergone phenomenal success in the UK since its launch in 2014 and also has a proven track record of boosting sales and footfall for surrounding operators at the schemes in which it is located. We are excited to be taking the brand into mainland Europe for the first time and look forward to announcing details of deals secured in the near future.”
