Park homes firm sets out growth plans

A park homes operator has announced ambitious plans for expansion following the success of its first two ventures.

Doncaster-headquartered Serenity Parks was established just over twelve months ago after. Founders and directors Gary Burns and Andrew Wilson seized an opportunity to acquire the two prime sites in the Cheadle Hulme and Frodsham; both in the North West.

Following major investment, both parks have achieved strong sales with a Gross Development Value of £4m.

Burns, who also £14m turnover civil engineering business NMC Group with Wilson, said: “Through our many civil engineering contracts we have long been involved with infrastructure and development works for many residential park home estates throughout the country. Given the steady increase in this market and changing perceptions of park home living, we identified a strong opportunity to diversify our business interests and this has proved successful.”

Now Serenity Parks is seeking new site opportunities. Gary Burns added: “There has been a seismic change in perceptions of park home living, especially among the over 50s who are placing more importance on leisure and the freedom that park home living can give them.  The changes to housing policy last July also means that residential park homes are now accepted as a dedicated form of housing giving us more confidence in planning policy for more plots.

“According to research by Sanderson Weatherall, over 60% of park home sales have been in the South East and South West with just 30% in the rest of the UK.  I see this as a fantastic opportunity to pursue the roll out of more luxurious, high end park homes in the North but our interest remains national.

“We are ready and able to invest in redevelopment opportunities where we can transform tired sites to offer prestige park home communities in desirable areas.   We have set out ambitions to double the size of our portfolio year on year over the next three years and promote the Serenity Parks brand nationally.”

Serenity Parks is an independent park home operator and developer which focuses on making luxury living affordable. It is accredited by the British Holiday & Homes Park Association (BH&HPA) as a fully compliant park operator.