Health product firm sets out plans to boost exports by 40%
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A Bradford-based manufacturer of essential oil health products widely used for blood disorders, digestive problems and skin complaints is planning to increase its global exports by 40% in the coming two years after breaking into the African market.
Smart Organic Solutions,which develops its natural and organic products in partnership with biochemists in the USA and India, using the latest nanotechnology, is working with Chamber International to help it to increase exports.
Founded in 2010 by operations director, Nigel Silcox, Smart Organic Solutions, which has three staff, supplies its products through health shops and pharmacies as well as e-commerce and has built up a £250,000 turnover, 25% of which is from exports. The company also makes products for use in agriculture.
Sales and marketing director, Mark Polack, said: “When our current product range was launched a few years ago, several customers asked us to send items to their friends and family overseas. We then undertook market research to identify the best countries to export to and were surprised that those in Africa showed most interest.
“We now have our products registered in Ghana, Nigeria, Uganda and the UAE. We have started exporting to Ghana and Nigeria and are negotiating with distributors in the United Arab Emirates (UAE). We recently exhibited at the Arab Health Fair in Dubai where we picked up some interesting enquires. There is a growing interest in natural and organic products and we believe that there is a significant overseas market we can supply.”
Smart Organic Solutions’ two main customer groups are holistic health practitioners and members of the public. While the company does not make specific health claims for its products, it compiles and monitors feedback from holistic practitioners on the benefits to their patients. T
Chamber International director, Tim Bailey, added: “Smart Organic Solutions is a great example of a micro business developing sophisticated products with potential for global export.”