Weekender: Northern Monk brewery toasts to rebrand following £1.5m crowdfunding campaign

Northern Monk has unveiled a total rebrand, with an updated logo, new website and rebranded packaging across all seven of the brewery’s core range beers.

The Leeds-based brewery, established in 2013, currently exports to 23 countries worldwide.

Following a crowdfunding campaign which raised £1.5m in 13 days, Northern Monk’s rebrand has been completed by Leeds-based strategic brand design agency, Robot Food.

The brewery’s new logo has been described as “a much cleaner, simpler compass design,” with the original monk icon remaining the same.

The rebrand also sees two new beers entering Northern Monk’s core range. Origin, a new 5.7% gluten-free IPA, and the introduction of Striding Edge.

In addition, to the rebrand, Northern Monk has also launched a new website. The website project was completed by Leeds-based website developer, Built by Mike.

Russell Bisset, founder of Northern Monk, said: “The intention of our crowdfunding campaign was always to refresh, expand and reach more people in new places. We needed every element of our brand to be representative of how far we’ve come since the beginning our journey and give our supporters something to get excited about.

“Robot Food understood our vision, we trusted them to amplify what we saw as important for our brand and the end result is something that we’re both really proud of.”

Rich Robinson, senior designer at Robot Food, added: “Northern Monk is a pillar of not just our community, but of northern brewing. Their beers are explosions of creativity that thrive around this. We wanted to better tell this story through each core range beer.

“We began by refining the monk and clarifying his role in the narrative. The monk now acts as a constant beacon, symbolising the brand and the attitude of the brewery. A burst emanates from the monk as a visual expression of the flavour and character of each core beer. Our deep-dive into the brand gave us the insight to create concepts behind each beer and carve a narrative that reflects their flavours and origins.”

The rebrand will be rolled out across all can designs, online channels and both Northern Monk Refectory sites.