Car retailer takes Run For All partnership up a gear

Independent car retailer Motorpoint has taken its partnership with charity Run For All up a notch.

It is set to provide the Asda Foundation Series not-for-profit with vehicles for 2019 events as lead cars.

The events, which run between April and October, will see an estimated 70,000 people participate in a series of running events, including the Burnley 10k, the Sheffield 10k and the Yorkshire Marathon.

One of the cars Motorpoint is providing will come with a digital clock attached to the roof to help front runners achieve potential record-breaking times, it said.

Eleanor Shakespeare, marketing director at Motorpoint, said: “We are delighted to be able to provide Run For All with cars for the 2019 Asda Foundation Series and hope they will guide the series’ elite runners to countless personal bests whilst at the same time inspiring other runners to get involved in the Series and raise lots of money for the charities they are supporting.”

Nicola Christian, sponsorship and corporate manager at Run For All, added: “We have a great relationship with Motorpoint and are very happy to have been able to strengthen our partnership with them this year.

“Both the cars Motorpoint have provided look fantastic. And one has already guided a runner, Lucian Allison, to achieving the fastest ever time for a 10k in twelve years of Run For All history. It seems that they might prove a lucky charm for our elite runners this year.”

To date, Run For All has raised over £7.6m to support children’s and cancer charities in the UK.

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