Weekender: Chocolate bar exhibition to add tasty addition to York’s summer attractions

A new exhibition at York’s Chocolate Story has opened, celebrating of one of the country’s favourite chocolate bars.

Breaking the Mould: The Story of KitKat® will tell the story of the firm favourite, which is a universally-recognised symbol of York’s sweet ingenuity

For over 80 years, the humble KitKat® has been a staple part of lunchboxes and break times around the world and in the UK alone, in a 24h period in excess of 4m KitKat® bars are produced in York.

Continuum, the owners of York’s Chocolate Story, will tell the story with an ingenious touch of 21st century interaction and hands-on experience.  The exhibition includes stand out artefacts, innovative video, touch screen presentations and unique displays.

Guests will find out how many are produced in York on a daily basis, why a long-forgotten club in London helped inspire a radical change in confectionery, and also discover why KitKat® is so popular in Japan and why American bars have a unique taste all of their own.   This new exhibition will form part of York’s Chocolate Story’s ground-breaking attraction across three floors of compelling exhibition space where visitors are encouraged to interact through tours and story-telling.

Stuart Wood, General Manager of York’s Chocolate Story said: “We recognise the need to maintain an evolving offer to our visitors. This allows us to engage repeat visits from York residents, as well as incentivising tourists to York to visit and enjoy learning about such a mainstay in our British food heritage. KitKat® is one of the best-known brands globally and the exhibition merits our commitment to provide an exhibition that truly celebrates its iconic status. We are confident that we are genuinely ‘breaking the mould’ in visitor experience.”