IT firm predicts revenue boost after VR investment

Leeds-based IT firm Pure Technology Group is investing in a virtual reality suite which it says will boost revenues 30%.

The VR proposition includes augmented, assisted, mixed and virtual reality technologies.

It will consist of Toshiba dynaEdge, an assisted reality wearable device which acts as a remote assistance tool for which PTG is one of only three authorised partners in the UK. The Google Glass-style solution is linked to a Windows 10 computer and is intended to aid collaboration between in-house and remote workers.

It will also include hyperVSN, a holographic display system and the firm’s own development, pureVR HR Induction. The latter took the team seven months to complete and is PTG’s augmented reality solution for SMEs, and relies on smartphones and tablet devices.

PTG’s Group technology solutions manager, Simeon Banks said: “We recently installed the dynaEdge solution for a national engineering and services firm – it blends on-the-job training with classroom learning and can transform the way the business develops apprentices.”

PTG’s Group COO Cliff Fox said: “We believe that VR has a huge potential to enhance all organisations.

“It’s far bigger than just a gaming concept. This disruptive tech has the power to remould and improve the world of work as we know it – offering a revolutionary advantage for the education, training, maintenance, field service and retail sectors particularly.”

The news follows the firm’s most successful year-to-date in 2018 – returning turnover of £28m, acquiring Keytech Managed Solutions Ltd and bringing in its 100th employee.