Home decor specialist targets £5m turnover

Leeds home decor brand Dowsing & Reynolds has reported a 100% increase in turnover year-on-year, as it enters its busiest trading period in the run up to Christmas.
Having seen accelerated growth since the company launched in 2012, Dowsing & Reynolds is forecast a turnover of £5m in 2019. The self-financed, Meanwood-based brand currently employs 45 people, a number which is expected to rise to 50 by the end of the year.
The business sells items such statement lighting, handles, uniquely-finished plug sockets and light switches, taps, showers and faux foliage. It is run by James and Ally Dowsing-Reynolds and Tony Green. From humble beginnings, with James creating bespoke lamps from concrete coupled with filament-style light bulbs, the team grew over the years as further products were added to the company’s portfolio.
James Dowsing-Reynolds, said: “Homeowners and renters alike are becoming increasingly more design and trend-led. The explosion of influencers and public figures showcasing their homes across social and traditional media has in-turn, created a sharp spike in products with details that can transform a room.
“We’re thrilled with our business performance and truly believe our products speak for themselves. 2018 was a phenomenal year with projections for 2019 surpassing that, making us very excited as a team for 2020. We have a number of business announcements planned including brand new ranges and products.”
Dowsing & Reynolds has scooped prestigious awards including Best Home & Garden and DIY & Tools eCommerce website in the eCommerce Awards in 2017.
The brand has also proved to be a favourite for interiors TV programmes, having been featured on the likes of Grand Designs, The Interior Design Challenge, George Clarke’s Old House New Home and Ugly House to Lovely House.