Agency round-up: Contract to launch Hewlett Packard Asia laptop; £750,000 worth of business picked up by property and place marketing specialist; and more

Rascal Creative, a Leeds and London-based strategic, creative and video production agency, was appointed by Hewlett Packard (HP) Asia to create and produce digital out-of-home (DOOH) advertisements, online commercials and social media event coverage for a new laptop.

The integrated agency developed the creative strategy and delivered 3D motion graphics to promote the HP Elite Dragonfly laptop, while raising awareness of the Empire launch event held in Tokyo.

The 3D graphics were created for the iconic Shibuya crossing and adapted for Tokyo’s public transport screens. The objective was to drive a sustained digital campaign, reaching out to millennials and busy executives.

Travelling to Tokyo, Rascal was also appointed to shoot, direct, produce and live-edit the entire launch event which was held at the prestigious Trunk Hotel. Working with influencers and HP leaders across Asia, Rascal produced social content to promote the event across Instagram and Facebook.

Ben Ducker, creative director at Rascal, said: “It’s been exciting to bring the launch of this product to life across so many platforms, ensuring creative consistency in each, from impressive DOOH (Shibuya crossing) to online commercials featuring influencers across Asia, engaging with social media content for the event.”

Tom Goh, regional product marketing lead for Commercial Personal Systems at HP, said: “We are really impressed with the quality of work and agile nimbleness of Rascal’s production and delivery, as well as the out-of-the-box creative thinking Rascal have demonstrated.”

Rascal has also been appointed by HP to carry out the next phase of online content following the event.

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Creative agency DS.Emotion, which specialises in property and place marketing and branding, has picked up £750,000 of new business following a raft of account wins.

The award-winning agency, which has studios in Leeds, Manchester and London, is now working on projects for Latimer Homes, part of the Clarion Housing Group; Eddisons; Realm; Aquilla Holdings and Baker Street Quarter Partnership.

Eddisons have appointed the agency to handle branding, creative and marketing work, together with the creation of new digital platforms. This appointment follows Eddisons’ acquisition by Begbies Traynor Group in late 2014 and supports their continued brand strategy. A further acquisition by Begbies of business transfer agency, Ernest Wilson was revealed in the press this week.

Baker Street Quarter Partnership has appointed the agency to provide branding and creative services for a significant area within Marylebone, London. This area incorporates Baker Street, Portman Square, Wigmore Street and Chiltern Street as well as George Street, where significant development is taking place.

Matt Button, co-founder of DS.Emotion, said: “The team are proud and excited to be working with such credible brands from a corporate marketing perspective and with this internationally recognised destination.”

Latimer has appointed DS.Emotion to brand and market its Salford Quays 27-storey residential development of 272 apartments and duplexes. This includes creating the marketing suite and sales environment.

Meanwhile Realm, the specialist asset manager, is working with DS.Emotion on its corporate positioning with an initial focus on Realm’s attendance at MAPIC, the international retail property conference.

DS.Emotion’s London team has been appointed by Aquilla Holdings to rebrand and market Bond Street in Chelmsford across both business-to-business and consumer channels. Bond Street is an open-air retail and leisure destination anchored by Essex’s only John Lewis.

Angus Armitage, Co-Founder of DS.Emotion, said: “I am hugely proud of the team across all our three studios for achieving these fantastic account wins in our core sectors of property and place marketing.

“Our expertise across the disciplines of brand, marketing, technology and placemaking has played a significant role in securing these accounts. We are known for our successful development and place marketing but it is really exciting to build on our lesser known corporate work.”

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Integrated agency, ilk, has announced the addition of two new client wins and the re-signing of an existing client.

Joining the agency’s client roster is Leeds-based recruitment agency Calibre Search and MEETinLEEDS, the conferencing arm for the University of Leeds. ConferenceLeeds have been retained and have signed a further two year contract, after a successful, competitive re-pitch process with Leeds City Council.

Calibre Search is a recruitment firm, based in Brewery Wharf, working with ilk to create a social media strategy to effectively reach its specific target sectors across Marketing, HVAC and Refrigeration, IT and the Built Environment.

ilk will manage the online presence of the Calibre Search brand – running the central social media feeds across Twitter, LinkedIn and Facebook, as well as crafting four sector feeds, across Twitter to support the sectors in which the recruiter services.

ilk’s PR team will also be working with MEETinLeeds, which arranges national and international conferences, meetings and events that take place within the University of Leeds campus. The ilk team will be running a proactive press office for the organisation to help grow the organisation’s awareness across regional and trade press, driving the University of Leeds’ wider agenda within the activity carried out.

The agency also re-signed conferencing bureau, ConferenceLeeds, to another two-year PR, SEO and branding contract.

As part of the agreement with Leeds City Council, agencies are invited to pitch for the account every two years. ilk was successful for the second year running and will see the account extended until 2021. The agency will be evolving its previous strategy in line with ConferenceLeeds’ new direction and will shift focus from predominantly traditional PR to a wider digital offering, accompanying an upcoming re-brand.

Nev Ridley, managing director of ilk, said: “Having been based in Leeds for eight years now, we think of the city as ilk’s home so it’s great to be supporting local businesses with our integrated marketing expertise.

“We’re looking forward to getting stuck into the work for Calibre and MEETinLEEDS and also aid ConferenceLeeds in progressing its exciting new business direction.”