Agency round-up: Trio of client wins for rural lifestyle and tourism specialist; Communications consultancy hired by commercial driving training firm; and more

Boutique rural lifestyle and tourism agency, Garnet PR, is celebrating a trio of new client account wins across the UK in the run-up to Christmas.

Garnet PR will work with Lake District outdoor family lifestyle brand, Go Your Own Way, Yorkshire’s new pet interior specialists, Olive & Berry, and Katie Cardew Illustrations based in Lincolnshire for the rest for 2019, helping to raise their profiles regionally and nationally in the countdown to the festive season.

The Leeds-based firm was founded by Rhiannon Bates earlier this year.

Bates said: “The support for Garnet PR since we launched this summer has been incredible and I’ve really enjoyed meeting some of the UK’s brilliant rural lifestyle and tourism brands. I pride Garnet PR on being able to deliver bespoke, personal service based on what each individual business needs to help them grow and succeed. 

“Christmas is a competitive PR market but these three brands all have inspiring female leaders who are building passion-led businesses with sustainable credentials. Exactly what we celebrate at Garnet PR. 

“At a time when consumers are prioritising where their products come from and how they are made, as well as shopping locally and buying British becoming increasingly important, I’m delighted to be working with three businesswomen who all have these values at the core of their brands. I can’t wait to help them make this Christmas a cracker!”

Garnet PR is running consumer PR campaigns for all three brands, helping them to build awareness of their products and stories in the run-up to and during the festive season.

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Commercial driver training specialist, Fleet Source, has appointed creative communications consultancy, MCG, to drive awareness of its work to champion road safety across the UK.

MCG will work with Fleet Source on an extensive press office and campaigns programme to communicate the company’s industry-leading training solutions to fleet operators and commercial drivers.

Nick Caesari, Fleet Source CEO, said: “We’re incredibly passionate about road safety and we want to lead the conversation around improving standards across the fleet industry. With a number of strategic partnerships and exciting campaigns in the pipeline we wanted a communications partner that could really get behind our ambitions and tell our story.

“With great experience in the sector, MCG is perfectly placed to elevate our voice and reach our target audiences.”

Christine Mortimer, director of MCG, added: “We’re delighted to be working with such an innovative, well-respected industry leader. Fleet Source is at the forefront of professional driver training in the UK and Nick’s commitment to consistently improving safety standards brings real purpose to the firm and its team of highly experienced trainers. We’re looking forward to playing our part in spreading such an important message.”

Fleet Source is one of the top ten DCPC training providers in the country and one of the UK’s largest providers of FORS Professional training.

It is also the UK’s largest Approved Vulnerable Road User (Safe Urban Driving & Van Smart) training provider, helping fleet operators reduce the risks of incidents with vulnerable road users.

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York based PR, digital and communications agency, The Partners Group, has been ranked number 40 in the Prolific North Top 50 PR Agencies list, rising two places since last year.

The ranking is based on financial information taken from Companies House and data supplied by more than 200 PR agencies, which are either based in or have offices in the North of England.

The Partners Group, which employs a team of eight at its offices on The Mount, is the only York-based agency to feature in the top 50.

Monica Green, director of The Partners Group, said: “We are so proud to be ranked as one of the leading agencies in the north. Our rising in the rankings really reflects our continued growth, client wins and the hard work that everyone puts in. It’s a fabulous result for the team.”

The Partners Group works predominantly in the property and construction, manufacturing, professional services and food processing sectors. Clients include Apollo Fire Detectors, ROCOL, Morley Glass & Glazing, JM Glendiinning Insurance Brokers and Switalskis Solicitors.