Seafood brand dives down under with its range of frozen products

A seafood brand owned by a Grimsby-based business has set its sights on a new hemisphere as its frozen fishcake products launch in over 900 Woolworth’s stores in Australia.

The Saucy Fish Co.’s move into international markets follows a successful UK frozen launch in 2017. The brand is hoping to replicate its popularity in the UK Frozen Fish category.

It is owned by Seachill, a major supplier of fresh and frozen seafood to UK retailers, which employs about 750 people.

Amanda Webb, sales and marketing director at The Saucy Fish Co., said: “We’ve seen Saucy’s Frozen range go down a storm in the UK and we believe it will be equally welcome in Australia.

“We know people love convenient cooking and great tasting fish, so we are very pleased that our products provide both – offering inspirational flavour with our fish minus the fuss options that are perfect for midweek meals and can go from freezer to fork in 25 minutes.”

James Bigg, seafood category manager  at Woolworths, said: “The Saucy Fish Co. offers time saving convenience whilst still delivering great flavours, which we know customers at Woolworths will love. We’re excited to see The Saucy Fish Co. products in our stores and can see all three flavours of fishcakes proving popular with our shoppers.”