Brand overhaul for development business
Sheffield-headquartered development firm Henry Boot Developments (HBD) has reimagined its brand as part of a growth strategy, which has seen its commercial pipeline rise by £600m to £1.6bn in the last year.
As the development arm of the Henry Boot Group of Companies, HBD delivers large-scale urban regeneration projects in key cities, as well as strategic employment sites throughout the UK, independently or in partnership.
HBD’s work includes the £250m Kampus scheme to create an entirely new neighbourhood in Manchester city centre.
Other recent work includes the North East’s International Advanced Manufacturing Park, a £350m project highlighted by the Secretary of State as a significant site for the future of industry.
From today, the business is no longer known as Henry Boot Developments, but HBD.
Ed Hutchinson, managing director of HBD, said: “As part of a 130-year old Group of Companies, our heritage remains incredibly important, however our new identity reflects the business we are today, and our future ambitions.
“Our decision to create a new brand for HBD is part of a wider strategy to ensure our business is fit for the future and able to tackle market challenges, while continuing to attract top talent.”
