Agency roundup: Brand Ambition; Harris Creative; Hatch; and more

Brand Ambition, a Leeds and Belfast-based digital marketing agency established in 2020, says it is on track to double its revenue next year, driven by strategic expansions and a growing client roster.

Key to this growth has been the formation of a new web development department, supported by The Coders Guild apprenticeship scheme, which has attracted talent such as Sophie Wright, who is pivotal in project management.

Crispin Read, CEO of Coders Guild, said: “It’s incredibly rewarding to collaborate with a company that not only shares our values but actively puts them into practice.

“We’re thrilled to work together on our marketing strategy, and their team’s genuine passion for our services and mission was a decisive factor in our collaboration.”

The agency’s strategic client management has also been bolstered by hiring Patrick Hetherington, enhancing operational capabilities.

Sam Raife, managing director, said: “This year has seen an incredible turning point for Brand Ambition, where our staff and client values are working together to create better and more structured strategic digital marketing campaigns.

“Our commitment to training and pushing the boundaries of what is possible on lower budgets is the reason our clients stay with us and why we have such an appealing offer to potential customers in a crowded agency space.”

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Leeds-based construction marketing specialist, Harris Creative, has welcomed commercial roofing and cladding contractor Nautilus Group back to its client roster with a new brief covering branding, design services, and web development.

Nautilus previously worked with Harris to develop its core brand in 2015 and has appointed the full-service agency once again to elevate its visual and digital presence as it gears up to launch its new group structure later this year.

Harris will develop a new brand structure for the company to encompass its existing and well-established roofing and cladding division.

In addition, the team will create a new brand identity for the more recently introduced concrete and flooring business stream as well as the Nautilus Group brand which will encompass both roofing and flooring.

The project will also see Harris Creative develop an updated website for Nautilus Group to reflect its new structure and expanded capability, whilst enabling customers to more easily navigate to the services they need.

Mike Grove, Nautilus Group director, said: “Having worked with Neil and the team at Harris Creative previously, we know the levels of expertise and dedication we can expect them to bring to this project.

“Their understanding of our sector and the nature of our customer pipeline means they were able to immediately grasp the challenges of the project, and I am confident they can deliver a high-level of creativity and functionality to position us perfectly for the drive for our new concrete and flooring division.”

Neil Craven, joint managing director at Harris Creative, added: “While we’re always happy to welcome new clients, welcoming clients back into the fold is a particularly high endorsement of the work we do.

“We’re very happy to be working with Nautilus again to further build a brand that we originally developed several years ago, and we look forward to supporting Mike and the team as they expand their capabilities and support the new business division.”

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Premium chocolate confectioner, Mallow & Marsh, has appointed creative communications agency Hatch to support the reveal of its brand refresh and repositioning, focused on targeting premium indulgence moments.

Hatch, headquartered in Leeds and with over 15 years’ experience in the food and beverage sector, will support Mallow & Marsh in relaunching its new look and feel and brand positioning in the UK, via a consumer and trade press office campaign, influencer partnerships and experiential sampling activations, all celebrating the concept of ‘Pauseworthy Pleasure’.

The appointment of Hatch coincides with the brand’s first-ever investment in a through the line marketing campaign and forms part of a £1m investment.

To coincide with Mallow & Marsh’s investment in out of home advertising in key commuter locations, Hatch will deliver the brand’s first ever experiential sampling activation at London Waterloo next month, driving trial of the product amongst consumers.

Helen Simpson, performance and development director at Hatch, said: “We are happy that Mallow & Marsh has chosen us to deliver this important brand repositioning and refresh campaign based on our proven track record in the sector – not at least because we’re partial to a little indulgence ourselves.

“We’ve been turning food and drink brands into shopping basket essentials for over 15 years and we’re excited to bring Mallow & Marsh’s brand values of uncompromising quality and premium indulgence to UK consumers.”

Hannah Clough, senior brand manager, said: “There is a huge creative opportunity to celebrate those little moments of joyful indulgence and we’re pleased to be working with Hatch to deliver our new brand positioning to consumers in the UK.

“The reaction to the brand refresh has been extraordinary and we’re excited to reach and engage with new and existing customers via multi-channel executions in 2024.

“We hope to delight consumers, extend brand awareness and further build our category sales-driving credentials.”

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Strategic marketing agency, Fantastic Media, has unveiled a new website for trade body, Hire Association Europe (HAE) and the Event Hire Association (EHA).

The website launch coincides with Fantastic Media’s sponsorship of The Hire Awards of Excellence.

Following the website launch and event sponsorship, Fantastic will support HAE with ongoing marketing consultancy and media relations.

HAE EHA is the trade association for the plant, tool and equipment hire and event hire industries.

It serves over 800 members including national providers such Jewson, Travis Perkins, Speedy Hire & Sunbelt and many independent hirers. Fantastic Media was appointed by the organisation at the end of 2023.

Gary Pattison, director of strategy & insight at Leeds-based Fantastic Media, said: “Having worked with HAE EHA since the end of 2023, it’s great to see the website over the line, showcasing the great work the team does for its members.

“The new website will serve as a central hub for information, training, and community building, and is now a much better representation of the standard of services and support delivered by this hugely important organisation.”

Paul Gaze, CEO at Hire Association Europe, said: “I’m excited to see the launch of our redesigned website. This project represents a significant step forward in our digital transformation journey.

“Fantastic’s strategic vision, combined with meticulous execution, has resulted in a website that not only elevates our brand identity but also optimises the user experience for all our stakeholders.

“The agency’s commitment to ongoing support ensures our website remains a dynamic platform that adapts to our evolving needs.”