Former star of The Apprentice is hired by workforce management technology firm

BigChange, a Leeds-based mobile workforce management technology company, has hired The Apprentice show winner Michelle Dewberry as an ambassador.

Dewberry will support sales and marketing activities for the BigChange Collaboration Network, which allows customers to win new business, collaborate with suppliers and contractors, and deliver services more efficiently through the BigChange platform.

Broadcaster and businesswoman Dewberry shot to fame in 2006, when she won the second series of BBC reality television show The Apprentice.

Since working for Lord Alan Sugar following the programme, she has founded three startups and consulted for organisations including Comic Relief, Tesco, and Merlin Entertainments on digital transformation. She is also a Non-Executive Director and qualified coach.

At BigChange, Dewberry will promote the company’s interests alongside two other well-known ambassadors: former England football captain and manager Kevin Keegan, and the British racing driver Nicolas Hamilton, who supports BigChange’s campaign to reduce the number of people killed on Britain’s roads by people driving for work.

Dewberry said: “BigChange is an amazing company with a fantastic workplace culture and the potential to make a big positive difference globally. The company is at the forefront of digital transformation, liberating businesses from paperwork and plate spinning so that they can grow and focus on delivering for their customers.”

Martin Port, founder and CEO of BigChange, said: “We’ve been talking to Michelle for over a year about how we might work together and we are delighted that she is now a BigChange ambassador.

“Michelle is an inspiration to the team, she has a wealth of experience in technology and digital transformation, and she shares our values. We’ve no doubt that she’ll be a valuable asset for the business as we expand the Network and grow internationally.”