Business battles powerpoint boredom

‘Death by PowerPoint’ may be a reality according to new research from York-based presentation experts, Future Presents.

It takes less than six minutes for UK workers to drift off during a PowerPoint presentation and some 58% claimed to have almost fallen asleep during one in the last year.

Lyndon Nicholson, CEO of Future Present commented; “With the advent of smartphones, the human attention is getting shorter and shorter. Our research showed that astonishingly almost a quarter of your audience has already disengaged within six minutes of your PowerPoint slide show starting. If your presentation is a pitch to win work or funding; this means you’ve probably only just covered the background before you’ve lost your client or investor’s attention. The key is keeping people invested and that means creating real audience engagement.”

The firm has recently invested in an organisation psychologist, bringing Susie Phillips-Baker to ensure its work follows cognitive communications principles.