Free public transport to help boost town’s visitor economy

Dean Bullen
X The Business Desk

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This spring will see the return of the Yorkshire Coast Business Improvement District’s (BID) ‘Brid Bus’ initiative, a free coach service to bringing Sheffield residents to Bridlington.

The service – which was set up to help extend the peak season for Bridlington’s tourism businesses – proved successful in getting visitors to the coast last October.

It helped to generate higher tourism levels in off-peak times, with local businesses benefiting from the the influx.

This year, the Brid Bus will once again travel more than 80 miles across Yorkshire, leaving Sheffield on 30 April, returning on 3 May. To secure a place on the bus, passengers are asked to show that they’ve booked accommodation in the town for three nights, prior to travel, using the scheme’s registration portal. Registrations will close on 22 March.

Dean Bullen, Bridlington director of Yorkshire Coast BID, said: “We had a fantastic response to this initiative last year, so it made perfect sense to bring it back – and make it bigger and better – for 2020.

“Businesses in seaside resorts are constantly having to think of creative new ways to attract tourists out of the traditional holiday season, in typically quieter months.

“With the BID’s support, we want to make the Yorkshire Coast a place that is attractive, and easily accessible for people all year round, and show tourists exactly what the region has to offer.”