Agency round-up: New clients for marketing consultancy; Contract hire to create a city vision; and more

Leeds-based integrated marketing consultancy, Pure Agency, welcomed in 2020 with a raft of new clients, earning the company more than half a million pounds worth of work in January.

A number of clients have appointed Pure to undertake their marketing, photography, digital and PR projects.

This includes VEKA, a UK PVCu supplier, which has trusted Pure to bolster its Independent Network offering, by introducing a bespoke website platform for each individual member.

Existing clients have also increased their marketing spend with Pure.

Global lubricants company, Castrol, has tasked Pure to completely manage its national micro marketing campaign, alongside a number of website and digital marketing project wins for the digital department including Shnuggle and Elite Remaps.

The new clients are a welcome addition, as the Pure team continues to grow with the recent appointments of Romy Price as senior account manager, Mark Harrison as head of photography and video, and Tom South as digital marketing manager.

Gary Dooley, director of Pure Agency, said: “As an integrated agency, we have experience in a wide range of industries, from the automotive and bathroom sectors, to food and engineering. We really take the time to learn as much about each client as we can.

“It’s this drive and ethos we can thank for our continued growth, each department strives to show its dedication to understand a client’s needs inside out.”

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Social’s Yorkshire office has been appointed to co-design and deliver a programme of public and stakeholder engagement for “My City Centre York”; a project to create a vision for the city.

The agency has been awarded a nine-month commission by City of York Council (CYC) after a competitive tendering process against agencies from across the country.

The first phase will seek the views of residents, businesses and visitors on issues ranging from affordability, community and the environment to digital technologies, transport and the future of retail.

Social will then support CYC to create the Draft Vision which will be consulted on later in the year.

York has the second lowest rate of empty city centre shops in the country and the city has been named the best place to live in Britain.

But council chiefs have warned that the seismic changes happening to high streets and city centres means no one can be complacent.

Social will work with CYC to formulate the engagement and consultation approach and undertake the engagement programme across a range of stakeholders, including residents, local business owners, students and visitors.

A digital campaign will target younger and often under-represented audiences.

Pete Wrathmell, managing director of Social’s Yorkshire office, based in Leeds, said he was delighted to be working with the council and paid tribute to its ambition in developing a long-term vision for the future of the city centre.

He said: “York already has a strong city centre with many different assets, but it’s great to see the council are not resting on their laurels.

“That they are working so closely with stakeholders from across the city to grapple with the challenges of the future shows an ambition and desire to lead the changes that will positively shape York for decades to come.”

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B2B PR and marketing agency Allott and Associates has announced a trio of new appointments – with further employment opportunities in the pipeline.

This is part of a programme of significant investment on the back of winning a series of new, and returning client accounts.

Evan Thomas steps up in the firm’s Yorkshire office as marketing executive after serving a digital apprenticeship with the agency.

He is joined by Nicola Paraskos, appointed office administrator, while Rose Sims has been promoted to the post of PR executive to help meet the needs of the company’s growing client portfolio. A new telesales specialist also joins at the start of April 2020.

On the back of a host of new accounts won last year, the start of 2020 has seen a further flurry of businesses keen for Allotts, which also has an office in London, to raise their profiles in the UK and beyond.

These include leading UK intelligence provider FMCG Security, the Institute of Decontamination Sciences and uninterrupted power supply (UPS) specialist Power Control.

The agency has also added APEX Dynamics, Germany-based GEA Refrigeration and global logistics specialist SmartFreight to its roster.

In addition to the current boost to the workforce, Allotts is planning to recruit further staff, as part of its diversification into both new home and overseas markets.

Managing director Philip Allott said: “Our success in winning new accounts is fuelling our expansion plans and we expect to make further appointments to our skilful team later in the year.

“We are committed to investing in all aspects of the business to deliver effective and fully integrated marketing campaigns, and are confident that this is already paying great dividends for our clients.”

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Total UK, the UK Marketing & Services operation for the Total Group oil and gas company, has appointed Fox Agency on a new 12-month contract.

This includes an expanded scope across digital strategy, digital content, SEO and paid media management, plus social media content.

Total has also appointed Fox Agency to deliver PR and media relations across an increased number of its business units including lubricants, bitumen, aviation and special fluids, as well as supporting in raising awareness of Total’s extensive CSR initiatives.

In addition, Fox Agency will work with Total to develop B2B video content and to work across strategy and activation focused on growing consumer awareness in the UK.

Ben Fox, director of Fox Agency, said: “We’re delighted to be supporting Total across integrated channels in what looks set to be a very exciting year ahead.

“With the company celebrating 50 years in the UK lubricants market, the planned roll-out of a network of Total-branded service stations, and some exciting launches and innovations in the pipeline, we look forward to positioning Total as the supplier of choice for B2B and increasing brand awareness through a range of comms activity.”

Chris Cave, digital & communications manager for Total UK, said: “The Fox Agency team has brought a deeply analytical, passionate and creative approach to our digital and wider communications strategy.

“They have a clear understanding of our business and ambitions, and we are confident their skills and expertise will continue to add value as we seek to build brand awareness and drive further growth.”